Rajesh Tamilarasar
UI/UX Leadership · Enterprise Product Experience
16+ Years in UI/UX Freelance since 2007 260+ Projects Delivered WPF · Web · Mobile

Senior UI/UX Leader
Driving Enterprise Product Experience & Workflow Transformation

I design and lead user experiences for complex, mission-critical systems while delivering UI/UX, full-stack solutions, and digital consulting for enterprises, institutes, SMEs, and startups since 2007.

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Years in UI/UX
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Projects Delivered
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CMS Sites (Joomla + Drupal + Wordpress)
About

Designing clarity in complex systems

My work sits at the intersection of experience strategy, enterprise workflows, and hands-on design. I bridge business goals, operational complexity, and user needs.

I am a Senior Manager – UI/UX with over 16 years of experience in UI/UX design and development, with the last 6+ years focused on the global shipping & logistics domain. I lead UX strategy, design systems, and multi-platform delivery across a large portfolio of WPF, web, and mobile applications.

I enjoy turning complex operational workflows into clear, intuitive experiences that improve accuracy, reduce training effort, and increase adoption. My role blends design leadership, business process understanding, and deep collaboration with product and engineering teams.
  • UX strategy, roadmapping, and governance
  • Modernizing legacy WPF & enterprise applications
  • Aligning UX with business, process, and technology
UX Strategy Design Systems Enterprise UX Shipping & Logistics
Core strengths
Enterprise workflow design WPF UX & UI patterns Web / mobile UX & UI patterns Complex data & interactions Design-to-dev collaboration Team mentoring & reviews
Certifications
  • Google Project Management
  • Google UX Design
  • SAP Fiori for iOS & SAP User Experience
  • NIIT Diploma in .NET & JAVA
  • Additional UX & Interaction Design programs (Coursera, Udemy)
Experience

Career progression

A journey from UI designer & developer to senior manager leading UX for enterprise-grade, multi-platform products.

Senior Manager – UI/UX
Domain · Shipping & Logistics IT · 2019 – Present
Leading UX strategy, design systems, and delivery for a portfolio of 24+ WPF desktop apps, 10+ web apps, and 5+ mobile products across the global logistics ecosystem. Responsible for team leadership, design quality, and design-to-dev alignment.
  • Delivered 35+ production-level applications with consistent UX patterns.
  • Reduced UI rework by 40% through reusable components and standards.
  • Improved usability by 30–50% across multiple applications.
  • Accelerated design-to-development delivery by 25% with process improvements.
Lead UX | UI Designer (Senior Consultant)
Domain · Oil & GAS IT · 2015 – 2019
Led UX/UI direction for high-impact web applications, mentoring designers and defining patterns that improved workflow clarity and design consistency.
Senior UX | UI Designer
Domain · Multi IT Services · 2015
Designed data-intensive, responsive web applications for professional users, with a focus on usability, interaction clarity, and multi-device support.
Freelance UI/UX & Full-Stack Solutions Consultant
Independent Consulting · 2007 – Present
Providing UI/UX design, full-stack development, and digital product consulting across CMS platforms, .NET applications, and brand identity. Partnering with institutes, SMEs, and early-stage startups to deliver end-to-end solutions from concept to deployment.
  • Delivered 30+ CMS platforms (Joomla, Drupal, Wordpress) for institutions and SMEs.
  • Developed 200+ .NET mini-applications for colleges and academic use cases.
  • Designed 20+ static websites for businesses and early-stage startups.
  • Created 10+ brand logos and custom font/typography assets for product UIs.
  • Mentored students, junior designers, and startup IT teams in UI/UX and development execution.
CMS Development .NET Applications Brand Identity Product Execution Mentorship
UI Designer & Developer
Domain · Multi IT Services · 2009 – 2015
Executed end-to-end web design and front-end development for portals, corporate sites, and large-scale web applications.
Skills

UX leadership, systems & collaboration

A blend of strategic UX leadership, enterprise UX design, and strong alignment with engineering and product teams.

UX Leadership
UX Strategy Roadmapping Design Governance Team Mentoring Design Reviews Stakeholder Management Freelance Consulting
Enterprise UX
Complex Workflows Shipping & Logistics WPF UX Web Apps Mobile UX Process Optimization
Design & Research
Wireframing Prototyping Information Architecture Usability Testing Heuristic Evaluation Accessibility (WCAG)
UI & Front-end Collaboration
WPF UI .NET MVC MVVM HTML & CSS JavaScript (Basics) Component Libraries Joomla Drupal Wordpress
Tools & Platforms
Figma Adobe XD Axure InVision Visual Studio VS Code Jira & Confluence SAP Fiori (Design)
Design Systems
Design Tokens Pattern Libraries Cross-product Consistency Documentation
Freelance Services

End-to-end digital solutions since 2007

UI/UX design, CMS development, .NET applications, branding and complete product execution for institutes, SMEs, and early-stage startups.

UI/UX Design
Web · App · Systems
Wireframes, prototypes, interaction design, IA, design systems and high-fidelity UI for any platform.
Full-Stack Development
CMS & .NET
Joomla, Drupal, responsive site builds, .NET automation tools, academic systems, deployment and hosting.
Branding
Logos & Typography
Logo systems, custom font assets, identity guidelines, product UI branding.
Consulting & Mentoring
Students & Startups
Portfolio building, UX training, project guidance, startup product validation and execution coaching.
Portfolio

Selected enterprise UX work

High-level case studies from WPF, web, and mobile initiatives. Real projects are often under NDA, so details focus on approach, patterns, and impact rather than sensitive data.

WPF · Legacy Modernization
Shipping Operations Control Panel
Led UX modernization of a legacy WPF application used for global shipping operations. Simplified dense screens, restructured workflows, and introduced a consistent design system across modules.
↓ Error rates ↓ Training time ↑ Adoption
View case study ↗
Web · Admin & Analytics
Logistics Web Console UX
Designed a data-heavy web console enabling supervisors to monitor, filter, and act on operational events. Focused on information hierarchy, quick scanning, and actionable visual cues.
Improved decision speed Reduced cognitive load
View case study ↗
Mobile · Field Experience
Mobile UX for On-ground Operations
Delivered mobile UX improvements for field staff, focusing on quick task completion, offline-friendly flows, and contextual guidance. Reduced onboarding friction and increased daily task efficiency.
↓ Onboarding time ↑ Task completion rate
View case study ↗
Freelance · Multi-domain
Freelance UI/UX & Full-Stack Solutions
UI/UX design, CMS platforms, .NET applications, branding and complete end-to-end product execution for institutes, SMEs and early-stage startups. Delivered 30+ CMS projects, 200+ .NET apps, and 20+ static sites.
CMS Development Branding Product Consulting
View case study ↗
Case Study · Personal Product
My Portfolio Experience
Product-style personal site showcasing UX leadership, design systems, dual light/dark theme, and consent-driven analytics. Designed to help hiring managers understand impact within seconds.
UX Strategy & IA Design System & Theme Front-end Implementation
View case study ↗
Articles

Thinking about enterprise UX

Articles based on real-world experience in enterprise UX, legacy modernization, design systems, and logistics-focused product design.

Article
Modernizing WPF Applications Without Breaking Users
A practical approach to transforming legacy WPF applications while respecting existing workflows, minimizing disruption, and gradually building a scalable UX foundation.
WPF UX Legacy Systems Change Management
Read article ↗
Article
Design Systems for Multi-platform Enterprise Products
How to build a design system that works across WPF, web, and mobile focusing on tokens, patterns, and adoption rather than just UI components.
Design Systems Enterprise UX Standards
Read article ↗
Article
UX for Shipping & Logistics: Designing for Operational Reality
Why logistics UX is fundamentally different from consumer products and how to design for time pressure, data density, and real-world constraints.
Logistics UX Enterprise Domain-driven Design
Read article ↗
Contact

Let’s connect

Whether you're exploring collaboration, UX leadership, consulting, or enterprise UX transformation feel free to reach out.

LinkedIn Preferred channel
Connect on LinkedIn ↗
Hire By request only
Collaboration Freelance · guidance
What people say

“Rajesh and myself were working on a very crucial and complex project in Saudi Aramco. Rajesh developed UI for the product. He got many appreciations from client, business users and myself for such a good, efficient and user friendly UI. He is such a hard worker and technically very sound person. I wish him good success for his next endeavor. Also would like to work with him again.”

Devendra Kumar Bhatia, PMP, CSM
KSA Head of Energy, Oil & Gas Business Unit

“Rajesh is a very good UX designer. He comes with lot of experience in UX design. He was the lead designer in one of the important project of World's leading crude oil extraction company in Saudi Arabia. He carries lot of creativity which is important for an UX designer.”

SUDHAKAR NARAYANASAMY
GRO MEDIA - A Brand in AdTech

“I had the privilege of working with Rajesh. Rajesh is proactive, result oriented, responsible and technically sound person.He is always ready to put all his energy and time to get the job done. He has an exceptional troubleshooting and analytical skills.”

Mohammad Faizan
Lead Business System Analyst

“I have worked with Rajesh on multiple web projects. I find Rajesh as technically sound, thorough in his work with sound understanding of emerging trends in web industry. He is a people person, gives attention to detail and supports client view points. I wish him every success for future. Good luck Rajesh !!!”

Manish Nathwani
Cyber Security Consultant, IT Service Management, Agile Certified